There’s a new book on social media that includes the story of how Ethan Gunderson landed his dream job of working at Obtiva.
The book is called “Enterprise Social Technology: Helping Organizations Harness the power of Social Media, Social Networking, Social Relevance,” by Scott Klososky and Corey Travis, and in it, the authors relate the tale of how Ethan Gunderson become known to Obtiva through the power of social media.
You see, Ethan one day tweeted, “Hmm, I wonder if I could get into Obtiva’s apprentice program.” The all-seeing eyes of Dave Hoover noticed the tweet and reached out to Ethan almost immediately. The two struck up a correspondence and not long afterward, Ethan had earned a spot in Obtiva’s apprentice program and eventually became a full-time employee. Lucky Ethan, and lucky us!
True story, and a good one to remember. Twitterverse, we’re listening!
